Privacy Policy
Effective date: 1 March 2026
Adaptive Futures is operated by Achim Arnold-Collenette, a sole trader based in the United Kingdom. This Privacy Policy explains how we collect, use, and protect your personal data when you visit adaptive-futures.co.uk or contact us through this website.
We are committed to handling your data with care, transparency, and respect. Nothing in this policy is designed to be complicated — if anything is unclear, please get in touch.
1. Who We Are
Data Controller: Achim Arnold
Trading as: Adaptive Futures
Address: 4 The Old Nurseries, Frome, BA11 4FH, United Kingdom
Email: aac@adaptive-futures.co.uk
Website: adaptive-futures.co.uk
As a sole trader operating in the United Kingdom, we are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we process the personal data of individuals in the European Union, we also comply with the EU General Data Protection Regulation (EU GDPR).
2. What Data We Collect
We only collect the personal data that you voluntarily provide to us. This currently includes:
— Your name
— Your email address
— The content of any message you send via our contact form
We do not collect sensitive personal data (such as health, financial, or identity data) through this website.
3. How We Use Your Data
We use the personal data you provide for the following purposes:
— To respond to your enquiry or request
— To follow up on a conversation you initiated with us
— To keep a record of communications for our own legitimate business purposes
We do not use your data for automated decision-making or profiling. We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing
Under UK GDPR and EU GDPR, we rely on the following legal bases:
— Legitimate interests — to respond to enquiries and maintain business records
— Consent — where you have actively submitted a contact form, you consent to us processing your data to respond
You may withdraw consent or object to processing at any time by contacting us at aac@adaptive-futures.co.uk.
5. Cookies and Analytics
Our website may use cookies to analyse visitor behaviour and improve user experience. We use Framer Analytics and Google Analytics for this purpose. Non-essential cookies are only placed on your device with your consent, which you can manage via the cookie banner on our website.
You can withdraw or adjust your cookie preferences at any time by revisiting the cookie settings on our website.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Enquiry data is typically retained for a period of up to two years from last contact.
7. Your Rights
Under UK GDPR and EU GDPR, you have the following rights in relation to your personal data:
— Right of access — to request a copy of the data we hold about you
— Right to rectification — to correct inaccurate or incomplete data
— Right to erasure — to request deletion of your data
— Right to restriction — to limit how we use your data
— Right to data portability — to receive your data in a structured format
— Right to object — to object to processing based on legitimate interests
To exercise any of these rights, contact us at aac@adaptive-futures.co.uk. We will respond within one calendar month.
If you are based in the UK and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. If you are based in the EU, you may contact your local Data Protection Authority.
8. International Transfers
Our primary operations are based in the United Kingdom. Where we engage with clients or contacts in the EU, Switzerland, or USA, we ensure that any data transfers are handled in accordance with applicable data protection law, including the use of standard contractual clauses or adequacy decisions where required.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated effective date. We encourage you to review this policy periodically.
10. Contact
For any questions about this Privacy Policy or how we handle your data:
Achim Arnold
Adaptive Futures
aac@adaptive-futures.co.uk
adaptive-futures.co.uk
This policy was last reviewed: 1 March 2026
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